Inspiration: This is a brochure design for an editorial about dinosaurs. The art direction of the brochure is meant to appeal to a general audience being appropriate for children but still interesting for adults. The tone of the editorial is very casual and humorous and the visual design of the brochure was made to match. The stock imagery choices for dinosaurs were slim so custom graphics were made. A diagram comparing the arm size of two dinosaurs and a comic expressing a joke about the T-rex being famous for it’s small arms and feeling sad about it while the lesser known carnotaurus takes offense because it has even smaller arms. 

Audience: dinosaur enthusiasts of all ages, those who enjoy nonfiction content displayed in a casual easy to understand form.

Process:  the various stages of this project were designed using illustrator, indesign and photoshop. Stock imagery and mockups were used.